This ad was taken from Seventeen magazine, the February 2011 edition, and is meant to pitch her new fragrance "Purr" that's available at Nordstrom.
When I first looked at this ad, what appealed to me was the utter sex appeal oozing from the ad. From the way Katy Perry is posed, to her larger than life persona and skin tight outfit, and the eroticism that's written all over her face.
The mood that is set by the ad is lustful and sexy. To me the advertisement is basically trying to convey subliminally that if you purchase Purr then people will want to earn your affection, and you will be more like Katy Perry; a sex symbol and a pop star known world wide.
The meanings of the slogan are implicit because it shows that purchasing and applying the perfume, will make people seek you out, and basically fall all over you, and bend over backwards for a sign of affection and possible sexual chemistry.
The ad is trying to sell a very feminine fragrance, and It appears to show the fragrance in a sultry way especially its container. The way Katy is dressed in a cat suit depicts the possible ferocity of a cat, and shows its soft side so it appears frightening and inviting all at once.
The ad assumes that those seeking the fragrance want someone to yearn for their affection, and are seeking the sexuality that Katy Perry so clearly possesses in the advertisement.
The ad tells that gender operates heavily in our capitalist society. It all goes back to the main idea that sex sells, and sexuality is most often depicted by women on television, in editorials, and online.
This article wants you to believe that women are sex objects, and fits the stereotype that women are not capable of handling their physical and emotional health. Its important to educate the young women of today's society, so that they know that women shouldn't only be seen as sex symbols but instead as worthwhile business women and educated individuals with the beliefs that they can do anything they set their minds to. This also goes back to the idea that women are naturally able to make their own decisions and stick to their principles, as well as have their own babies, and be confident in the ability to do so, as well as be consulted in all aspects of their mental, physical, and physiological health. This article overall has a negative stigma attached to it because it follows the general status quo of sex sells, and provides another stigma to young women on what is "beautiful." There needs to be more uplifting ads, and less ads geared toward young women that will enable them to find faults in themselves.
Kirk, Gwyn, and Margo Okazawa-Rey. Women’s Lives: Multicultural Perspectives 4th ed. New York: McGraw-Hill, 2007.
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